Source: By Srianthi Perera – The Republic | azcentral.com | Mon Nov 25, 2013
A new farmers market, with produce as well as take-home and frozen food from food trucks, is now in operation in Gilbert.
The Greenfield Farmer’s Market runs 3-7 p.m. Thursdays in the parking lot of the Southeast Regional Library in Gilbert. About 25 vendors have signed up.
“We’re trying to cater to the after-work crowd,” said Susan Surico, who established the venture. “We have a lot of ready-to-eat food and food trucks and people can take a lot of frozen take-home-type food home so they don’t have to cook. That’s the whole purpose of doing it on Thursday evening.”
Gilbert’s other large-scale farmers market is Saturdays in the Downtown Heritage area.
For those who like to cook and are on the lookout for fresh produce, vegetables will be available through produce broker Double Play Produce. Many farmers don’t have enough staff to sell at markets, and use a broker to transport their produce and sell it for them.
“They represent different organic growers in the Valley. Arizona doesn’t grow produce all year-round so they do get some veggies from California and some of them locally during the season. Some are organic and some of them are not,” Surico said.
Surico lives in Scottsdale, and has been a vendor for three years at several farmers markets in the Valley, including north Scottsdale. She owns a line of skin-care products, SkinSense Organic, which she used to sell. She has produced art shows at the Scottsdale Waterfront, Litchfield Park and Prescott, among others.Before that, she was an aesthetician with her own business for 18 years. She has a sales and marketing degree from Arizona State University.
This is the first farmers market she has established.
Although the market is scheduled through May, Surico plans to rent the all-purpose room in the library to continue it during the summer.
The past two Thursdays, the new market drew about 300 people each day, she said.
“I think it’s pretty good for a start. The response that we received from people has been very positive,” she said.